Finding the Story Behind the Game

Journalism is not just about writing compelling stories—it is about finding the stories that need to be told.

Natalie Urquiza, a sports journalist known for her coverage of local athletics and in-depth athlete features, has built her reputation on telling stories beyond the scoreboard. Her work focuses on the human side of sports, highlighting determination, setbacks and personal growth. With experience across multiple writing styles, Urquiza has developed a voice that brings audiences closer to the people behind the game.

Drawing from her experience, Urquiza offers practical advice for aspiring journalists looking to strengthen their writing and reporting skills.

Develop Your Own Voice

No two journalists write the same way, and finding a unique voice is an important part of the process. Urquiza said writing comes naturally to her.

“For me, the easiest part is just writing. It is like a giant puzzle piece, and I love puzzle pieces, so to me it is easy,” Urquiza said. “Most people plan out how they write, but I go in and write it and then tweak it along the way.”

Her approach emphasizes that writing does not have to be perfect from the start. Growth comes through revision and consistency.

Prepare More Than You Think You Need

Preparation is essential when conducting interviews. Urquiza recommends creating more questions than you expect to use.

“I write all my questions and I have mini questions underneath in case they answer how I expect to get the most information,” Urquiza said.

Having a wide range of questions ensures flexibility and helps reporters gather deeper, more meaningful responses.

Do Your Research

Understanding your subject before the interview can significantly improve the quality of your story. Urquiza prioritizes research as a key step in her process.

“I spend the night before learning everything about the team and the players themselves, like what they average, how many points they scored in the last game,” Urquiza said.

This level of preparation allows journalists to ask informed questions and build stronger, more detailed narratives.

Adapt When Challenges Arise

Not every interview goes as planned. Urquiza noted that some sources may not provide useful or detailed information.

“You are going to have a source where they will give you horrible information and you are just going to have to work around that,” Urquiza said. “There is nothing you can do; you cannot make them speak.”

In those situations, finding additional sources or conducting follow-up interviews can help fill in the gaps.

Follow AP Style Consistently

A strong understanding of AP style is essential for any journalist. Urquiza emphasized its importance in professional writing.

“I think all journalists need to live and love the AP Stylebook,” Urquiza said.

Using AP style consistently—especially simple attributions like “said”—helps maintain clarity and professionalism in reporting.

Write with Confidence

Above all, Urquiza encourages journalists to believe in their work.

Confidence allows writers to share their work without hesitation and continue improving, regardless of outside criticism.